- Increased Web Traffic –
Being on the top of the search engine results, can provide a lot of traffics to the website. It has been observed since a long time that, users generally prefer to visit the top three websites in order to grab information or to buy certain valuable products. It has been a mindset of the users that the top sites are the only certified sites by google. So, being on the top helps a lot in increasing the business.
- Right To Information –
With the help of Seo works, it is pretty easy to grab the engagement metrics and demographic informations of the website. With these data, it is easy for an E-commerce website to recognise the path used by the user to visit the path and according to that, the owner can modify the path and increase the number of visitors. A non E-commerce website can generate leads from these data and can convert them into clients.
- Cost Effectiveness –
SEO is considered as one of the qualified online marketing strategies as compared to other marketing strategies like PPC and Adwords. SEO generate traffics, which are actively interested for the website. In this method, the users are not forced to visit the website; rather they visit and browse different products on website on their own. Thus there are high chances that the users will convert into customers. And as compared to the other strategies, the cost of SEO is very less.